70’s Rugby Camp Designs

Objective / Come up with a summer rugby apparel collection that embodies women’s rugby in the spirit of the 50th anniversary of women’s rugby in the United States.

Solution // The history of women's rugby in the United States can be traced back to 1972. I wanted to bring the 70s into this collection with a fun twist. I decided to create the Rugby Summer Camp Collection, a 70s styled collection that highlights the decade women’s rugby started in the United States.

For this collection I planned out a photo and video shoot that followed theme. We used a local park to get these amazing shots, so the customers felt immursed in a 70s summer camp.