Wildfire Relief Campaign

Objective / Create a campaign for a cause you believe in.

Solution // The cause I chose was wildfire relief. For the design, I focused on a stained glass window theme to relate the design to The Notre Dame fire of 2019. When this fire happened it gained so much media attention that the church received over one billion dollars in donations. My hope was that when people saw a more artistic design relating back to beautiful church stained glass windows, they would pay more attention to such an important campaign.

I decided to target winter-related sports, as their sports are threatened by the warming of our planet which leads to wildfires. Snow-sports is already highly visible in today’s marketing world, so utilizing this medium is a great way to get the word out about this campaign.